Our name, Fram Oslo, is evidence of our love for Norway. Fram means forward and is the name of history’s most famous polar ship. The polar vessel was used in expeditions of the Arctic and Antarctic regions by the Norwegian explorers Fridtjof Nansen and Roald Amundsen between 1893 and 1912. Roald Amundsen was the first man to reach the South Pole. Like our great explorers moved the world forward, our mission is to bring Norwegian design heritage into more homes around the world.